Privacy Policy

1. Who we are

We understand how important your privacy is to you and ensure any personal data you provide us with is treated with respect, is properly protected and handled in accordance with UK data protection rules and the General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR).

This website is owned and operated by Mint Marketing Ltd, a company registered in England and Wales (company number 05420728) with its registered office at 20-22 Wenlock Road, London, N1 7GU.

Mint Marketing Ltd is also licensed by the Information Commissioners Office, (registration number ZA162207).

Contained within this statement and set out below are details of the type of personal data we may hold about you, how we obtain and process any personal data we may have and, most importantly, how we protect your privacy.

If you have any queries or concerns regarding how we use your personal data or any questions regarding any of the information provided in this statement, please contact our Data Protection Officer at

For all other queries you can contact us at or write to us at 20-22 Wenlock Road, London, N1 7GU.

2. General Data Protection Principles

Under the GDPR we are required to process the personal data you provide us with in a responsible manner. In accordance with the six principles below it must be:

  • processed lawfully, fairly and in a transparent manner in relation to individuals;
  • collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposed; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes;
  • adequate, relevant and Ltd to what is necessary in relation to the purposes for which they are processed;
  • accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that is inaccurate, having regard to the purposes for which it is processed, are erased or rectified without delay;
  • kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data is processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals;
  • Processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.

3. Your Personal Data

What Personal Data do we collect?

We provide an affiliate marketing service. By completing and opting in through a secure online application form on one of our partners’ websites we receive your details to send you information including gaming and lifestyle offers. We only receive your information if you have opted in and indicated you are happy to receive these offers.

Mint Marketing Ltd operates the website BetFreeDirect ( to advertise and promote online gaming offers. We receive your information including name and email address if you subscribe to this website for the purpose of receiving gaming offers.

The personal data we usually ask you to provide is:

  • Name
  • Email address

Other ways we collect your personal data include

  • In correspondence between us and to enable us to answer queries.
  • Details of your visits to our sites and the resources you access (including, but not limited to, IP address, traffic data, location data, weblogs and other communication data). Please refer to our Cookie Policy for more information.

Why do we collect your Personal Data?

The main reason we collect your personal data is to provide you with online gaming offers.

We also use information about you to:

  • Communicate with you in connection with any enquiry you may make by email or post
  • Contact you to offer products, services or offers you may be interested in (where we have your express consent to do so)
  • Conduct statistical analysis for our own internal processes and/or to detect, prevent and investigate actual and potential fraud and related activities.
  • Update our website(s) to meet our customers' needs in the future and develop, improve and update our products.
  • Notify you of any changes to our services
  • Comply with any legal or regulatory obligations

Legal basis for collecting your personal data

How we process your personal data depends on the reason you have given it to us. When you are browsing our website we process your personal data on the basis that you have given consent by using the website.

When you subscribe to our email newsletter via the opt-in subscription form on our website we will process your personal data to perform that service.

Where you have given your consent via the opt-in box on the application page of our trusted partners to receive market related products and offers, we will process your personal data to perform that service.

Where you contact us via a contact form on our website we will process your information to reply to your communication.

How we use your Personal Data

We use your email address to send you third party online gaming offers we think you may be interested in when you have given your consent for us to do so.

To opt out of marketing emails you can unsubscribe via the links provided in the email sent to you.

Who do we share your personal data with?

We do not under normal circumstances pass on your personal data to any third parties. We may disclose your personal data however if required or permitted to do so by law or in connection with legal proceedings or in connection with the sale or transfer of our business.

How long do we keep your data for?

In order to provide you with a service we will be required to keep the data whilst we continue to provide you with a service for however long this may take us.

We will retain your personal data as advised above unless we have a legitimate reason for retaining it beyond those dates.

Where will your personal data be held?

Your personal data may be held within the European Economic Area which comes under the GDPR. Where personal data is transferred or stored outside of the European Economic Union we check whether the EU Commission has issued an adequacy decision, which is a confirmation from them that the personal data will be afforded the same level of protection as if it was within the European Economic Union.

If there is not an adequacy decision in place, and to comply with GDPR requirements, we will ensure the transfer of personal data is protected by other means, including where explicit consent from the data subject has been received or through contractual obligations with relevant third parties regarding usage of the personal data.

Confidentiality & security

Keeping your personal data secure and confidential is of utmost importance to us.

Whilst we make every attempt to protect your data there are still risks involved when inputting your data online and we need to make you aware of this.

Please be advised that, although Mint Marketing Ltd takes all reasonable precautions to protect your data, no data storage or data transmission security is guaranteed. Accordingly, Mint Marketing Ltd cannot, and does not, represent, warrant, or guarantee the complete security of any data storage or data transmission. You agree that your access to and use of this site and your use of Mint Marketing Ltd.’s services, which necessarily includes data storage and data transmission, is carried out at your own risk.

4. Your Individual Rights

The GDPR provides the following rights for individuals:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object

Subject to certain circumstances, you are able to exercise all of the above rights. Where you elect to exercise any of your rights please be aware we not charge you a fee. However, if we receive excessive, repetitive or unfounded requests we are permitted to charge a reasonable fee.

Right to be informed

You have the right to be informed about the collection and use of your personal data. To be completely transparent with how we use your personal data we provide you with the following privacy information:

  • The name and contact details of our organisation and the contact details of our Data Protection Officer
  • The purposes and lawful basis for processing personal data
  • The categories of personal data obtained
  • The recipients or categories of recipients of the personal data
  • The details of transfers of the personal data to any third countries or international organisations
  • The retention periods for the personal data
  • The rights available to individuals in respect of the processing
  • The right to withdraw consent and the right to lodge a complaint with a supervisory authority
  • The details of the existence of automated decision-making, including profiling.

We regularly review, and where necessary, update our privacy information.

Right of access

You have the right to know who has access to your personal data, what it is being used for, where it's kept, and everything about your personal data as it passes through our data process.

A 'Subject Access Request' (SAR) can be made requesting us to supply you with all reasonable information or documentation that we hold relating to your personal data. Your SAR should be submitted in writing.

Before providing any information we must verify the identity of the person making the request using 'reasonable means'. We will ask you for your first name, surname, date of birth, address, a utility bill (or similar) and the method by which you received marketing communications.

Please email your SAR to our Data Protection Officer: or post your request to 20-22 Wenlock Road, London, N1 7GU.

Responses will be provided electronically in a clear format unless requested otherwise.

We have one month to comply with this request but if the request is complex can extend the period for a further two months. You would be notified of the time limit when making the request.

For more information on how you make a SAR please visit

Right to rectification

The GDPR includes a right for individuals to have inaccurate personal data rectified or completed if it is incomplete.

It is important that the personal data you provide is accurate, complete and up to date.

We will assume the personal data you provide is correct and provide our services on this basis. If fraudulent information is given then we may be alerted to this by a Fraud Prevention Agency.

Whilst we make every effort to ensure the personal data we hold about you is right, if you notice any errors in any communications received from us please send us an email detailing the changes to the email address above and we will ensure it is accurate.

We will rectify the information within a month of receiving your request and inform all relevant third parties of the amendment. If the request is complex we can extend the period for a further two months.

Right to erasure

You have the right to erasure which is also known as a ‘request to be forgotten’. This equates to asking for any personal data you have supplied to be removed from our systems where there is no reason to keep processing it.

This right can be exercised under the following circumstances:

  • Where the individual withdraws consent
  • Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed.
  • The personal data was unlawfully processed (i.e. otherwise in breach of the GDPR).
  • When the individual objects to the processing and there is no overriding legitimate interest for continuing processing.
  • The personal data has to be erased in order to comply with a legal obligation.
  • The personal data is processed in relation to the offer of information society services to a child.

We will suppress and remove all data held, upon request. We will however keep the communication of the ‘request to be forgotten’ for our records. Where we cannot remove all your personal data we will notify you.

Grounds on which we can legally refuse a request are:

  • To comply with a legal obligation
  • The exercise or defence of legal claims
  • To exercise the right of freedom of expression and information

Right to object

You have the right to object to the processing of your personal data if it is for direct marketing purposes.

You can consent to receive direct marketing from us and our trusted third parties on our application page. This is not compulsory and, where consent has been given, it can be withdrawn at any time.

As soon as a 'right to object' request is received, we will cease processing your personal data and contact all parties we deal with to ensure they also cease processing your personal data. We ask for 3-5 working days to cease all communications.

5. Further Information

Notification of Breach

We make a promise as a company, that we will inform you at the first sign of a data breach. We want to make sure we are being completely transparent with you regarding your data and the security of your data. We will contact you via email or phone, to inform you of any suspicious activity.

Data Protection Officer

Within our company we have a designated DPO (Data protection officer), their contact details are as follows:

Email: Write to: The Data Protection Officer, Mint Marketing Ltd, 20-22 Wenlock Road, London, N1 7GU


If you have any complaints about how we have used your personal data please contact our Data Protection Officer at

We will do our best to resolve your complaint but if you remain unsatisfied with any aspect relating to your personal information, you have the right to complain to the Information Commissioners Office.

The ICO may be contacted at The ICO may be contacted at

By post at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Telephone: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number.

Alternatively, you may have the right to refer your complaint to the Financial Ombudsman Service who can be contacted at

By post at Exchange Towner, London, E14 9SR Telephone: 0800 023 4567 (0300 123 9123 from a mobile)

Usage of links to other sites

This website and websites owned, operated by Mint Marketing Ltd, operating as an affiliate marketing company will provide links to other websites which have privacy policies that differ from ours.

This privacy policy applies only to this website and how we process your personal data.

We cannot be held responsible for the other sites privacy policy which will be specific to them. This also applies to site content, practices they carry out and the services and products they may offer; all of which we cannot take any liability for.


When you visit this website a small text file known as a ‘cookie’ is placed on your computer or other device which may provide some personal data details from you. Some cookies are required for the functioning of the website, others allow us to recognise you each time you visit and remember your preferences. Cookies are also used to improve user experience on the website, advertising, tracking and browsing habits.

By continuing to use this website you agree to cookies being used.


We do not knowingly collect any personal data from children under the age of eighteen. Applicants on this website must be eighteen years of age or older to use our services.

Consent to this privacy policy

By ticking the confirmation box on the application form you confirm that you have read and accepted this privacy policy and give your consent to your personal data being used as set out above.

If you do not agree to the contents of this Privacy Policy and how we handle your personal data please do not continue to use the website.

Changes to this privacy policy

Mint Marketing Ltd reserves the right to amend the content of this privacy policy at any time. If this occurs we will update policy and the revised policy will be posted on this website.

If you are using our services we would encourage you to visit this privacy policy on a regular basis to make sure you have read the latest version and understand what we do with your information.